The Evolution of Luxury: Brand Management of Luxury Brands, Old and New
This qualitative study contributed to the growing body of research in luxury brand management by constructing a framework that can be utilized by luxury companies and conglomerates to develop their business strategies. The purpose was to examine: (a) how the chosen luxury firm is addressing the chan...
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| Format: | Others |
| Language: | en_US |
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Virginia Tech
2017
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| Online Access: | http://hdl.handle.net/10919/77124 http://scholar.lib.vt.edu/theses/available/etd-07052012-132908/ |