An Investigation of the Relationships among Consumer Characteristics, Attitude, and Purchase Intention in Apparel Mass-customization
Mass-customization is a form of consumer-centric business practice, which is a hybrid of customization and mass-production (Gilmore & Pine II, 1997). It is the use of flexible processes and organizational structures to produce individually customized apparel products at the low cost of a standar...
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| Format: | Others |
| Language: | en_US |
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Virginia Tech
2017
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| Online Access: | http://hdl.handle.net/10919/77132 http://scholar.lib.vt.edu/theses/available/etd-07122011-140025/ |