An Investigation of the Relationships among Consumer Characteristics, Attitude, and Purchase Intention in Apparel Mass-customization

Mass-customization is a form of consumer-centric business practice, which is a hybrid of customization and mass-production (Gilmore & Pine II, 1997). It is the use of flexible processes and organizational structures to produce individually customized apparel products at the low cost of a standar...

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Bibliographic Details
Main Author: Yang, Jung-Ha
Other Authors: Apparel, Housing, and Resource Management
Format: Others
Published: Virginia Tech 2017
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