An Investigation of the Relationships among Consumer Characteristics, Attitude, and Purchase Intention in Apparel Mass-customization
Mass-customization is a form of consumer-centric business practice, which is a hybrid of customization and mass-production (Gilmore & Pine II, 1997). It is the use of flexible processes and organizational structures to produce individually customized apparel products at the low cost of a standar...
Main Author: | Yang, Jung-Ha |
---|---|
Other Authors: | Apparel, Housing, and Resource Management |
Format: | Others |
Language: | en_US |
Published: |
Virginia Tech
2017
|
Subjects: | |
Online Access: | http://hdl.handle.net/10919/77132 http://scholar.lib.vt.edu/theses/available/etd-07122011-140025/ |
Similar Items
-
The Role of Customer Experience for Re-Visit and Purchase Intention: A Case Study of Amazon
by: Gökhan Meriç, et al.
Published: (2021-05-01) -
Factors Impacting Customer Attitude toward Buying Halal Cosmetics in Jabodetabek
by: Ni Made Adelia Clarita, et al.
Published: (2020-02-01) -
ANTESEDEN CUSTOMER SATISFACTION DAN DAMPAKNYA PADA PURCHASE INTENTION
by: Jonathan Banjarnahor
Published: (2018-02-01) -
Green brand awareness and customer purchase intention
by: Mahama Braimah
Published: (2015-10-01) -
The Moderating Role of Perceived Risk Between AI Chatbots, Purchase Intentions and Customer Loyalty in Customer Service
by: Yu, Jiaming
Published: (2021)