Effects of Experiences and Brand-Self Image Congruity on Perceived Risk and Purchase Intention in Apparel Online Shopping Context
Retailers' ultimate concern is consumers'' purchase intentions because increasing levels of purchase intention may lead to the actual purchase, which is directly related to retailers' sales and profits. Perceived risk has been proposed as one of the most important concepts for un...
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| Format: | Others |
| Language: | en_US |
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Virginia Tech
2017
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| Online Access: | http://hdl.handle.net/10919/77258 http://scholar.lib.vt.edu/theses/available/etd-11142008-102636/ |