Lonely Consumers: When, How, and Why Does Loneliness Influence Consumer Behavior?
Although the advance of social media has enabled people to build social connections much more easily than ever before, loneliness—an aversive feeling of being isolated and disconnected—persists in modern society. In this dissertation, I examine when, how, and why loneliness influences consumer behav...
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Virginia Tech
2017
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| Online Access: | http://hdl.handle.net/10919/77519 |