Determinants of customer satisfaction with apparel factory outlet stores
The purpose of the research was to determine the sources of customer satisfaction with apparel factory outlet stores. Six store attributes consisting of physical facilities, location, store service, merchandise, store atmosphere, and promotion were investigated. Data were collected through a mall i...
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| Format: | Others |
| Language: | en_US |
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Virginia Polytechnic Institute and State University
2019
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| Online Access: | http://hdl.handle.net/10919/87371 |