Application of Automated Facial Expression Analysis and Facial Action Coding System to Assess Affective Response to Consumer Products
Sensory and consumer sciences seek to comprehend the influences of sensory perception on consumer behaviors such as product liking and purchase. The food industry assesses product liking through hedonic testing but often does not capture affectual response as it pertains to product-generated (PG) an...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Published: |
Virginia Tech
2020
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10919/97341 |