Projected and Perceived Destination Images of Qingdao, China
The images of tourist destinations significantly influence travel choices. Accordingly, destination marketers make great efforts to inform their potential consumers about their destinations using deliberately designed projected images. This research focuses on a Chinese tourism destination, Qingdao,...
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| Language: | en |
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2011
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| Online Access: | http://hdl.handle.net/10012/5902 |