Consumer Decision Making and Word of Mouth Communication

Consumer Decision Making and Word of Mouth Communication

Show other versions (1)

Word of mouth (WOM) communication has been a form of additional information for consumers wishing to make a purchase decision where there was uncertainty, lack of knowledge or just a general desire for more information. The increased access and use of social media as well as anonymous opportunities...

Full description

Bibliographic Details
Main Author: Levy, Kristen
Language:en
Published: 2012
Subjects:
word of mouth
word of finger
consumer decision making
risk
susceptibility to influence
need for cognition
social media
self confidence
shared experience
social networks
trust
interpersonal preferences
tie strength
Recreation and Leisure Studies
Online Access:http://hdl.handle.net/10012/7026

Internet

http://hdl.handle.net/10012/7026

Similar Items