What happened in Vegas? The use of destination branding to influence place attachments
In 2000, the city of Las Vegas broke away from traditional tourism marketing and started using the destination brand of “adult freedom” in their promotional campaigns. The Las Vegas Convention and Visitor’s Authority not only changed the way they promoted the city of Las Vegas but more importantly,...
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| Format: | Others |
| Language: | en_US |
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2007
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| Online Access: | http://hdl.handle.net/10057/1135 |