Microsoft product reaction cards: identifying cultural differences from Hispanic consumers’ feedback

Current research on Hispanic consumers focuses on Hispanics as a market segment, not their user experience, usability preferences, or cultural differences. Two studies evaluated the effectiveness of three versions of the Microsoft Product Reaction Cards (MPRC) tool in Spanish when capturing user exp...

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Bibliographic Details
Main Author: Hinkle, Veronica Del Carmen
Other Authors: Chaparro, Barbara S.
Format: Others
Language:en_US
Published: Wichita State University 2013
Subjects:
Online Access:http://hdl.handle.net/10057/5583