Microsoft product reaction cards: identifying cultural differences from Hispanic consumers’ feedback
Current research on Hispanic consumers focuses on Hispanics as a market segment, not their user experience, usability preferences, or cultural differences. Two studies evaluated the effectiveness of three versions of the Microsoft Product Reaction Cards (MPRC) tool in Spanish when capturing user exp...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
Wichita State University
2013
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10057/5583 |