Potential Factors That Influence Team Identification: A Desire to be Similar or Different?
The purpose of the current study is to determine whether eliciting the need for assimilation or the need for differentiation influences individuals’ identification with a given team. Team identification is defined as a fan’s psychological connection to a team; that is, the extent to which the fan v...
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| Format: | Others |
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TopSCHOLAR®
2010
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| Online Access: | http://digitalcommons.wku.edu/theses/148 http://digitalcommons.wku.edu/cgi/viewcontent.cgi?article=1149&context=theses |