Portrayals of Power: A Content Analysis of Gender Dominance in Magazine Advertisements
Advertisers use sexual imagery to attract attention to their messages and to demonstrate the "outcomes" of buying and using the brand. In addition to receiving information about a product, we subconsciously process the entire advertisement. Vicarious learning emphasizes that individuals no...
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| Format: | Others |
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TopSCHOLAR®
2010
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| Online Access: | http://digitalcommons.wku.edu/theses/166 http://digitalcommons.wku.edu/cgi/viewcontent.cgi?article=1167&context=theses |