Marketing Effects on Consumer Retention and Expenditures in Central Kentucky and North Central Tennessee Floral Industry
Florists in today’s industry are competing against mass-markets that are able to buy and sell fresh-cut flowers at low prices in bulk. Mass-markets offer little or no design or other services. Consumers find it convenient to order flowers online through wire services, paying large fees to order flow...
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| Format: | Others |
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TopSCHOLAR®
2015
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| Online Access: | http://digitalcommons.wku.edu/theses/1516 http://digitalcommons.wku.edu/cgi/viewcontent.cgi?article=2517&context=theses |