Predictive Correlates of Adoption Behavior in a Social Context: A Multiple Discriminant Analysis
Working from a communication theory paradigm and from previous literature, the purpose of this study was to empirically examine significant receiver correlates which predict adoption behavior of Sigma Nu Fraternity on three campuses. Drawing from past research, the present study utilized a unique co...
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| Format: | Others |
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TopSCHOLAR®
1975
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| Online Access: | https://digitalcommons.wku.edu/theses/2154 https://digitalcommons.wku.edu/cgi/viewcontent.cgi?article=3174&context=theses |