The Effects of Message Matching in Climate Change Persuasion
Public opinions of climate change are not consistent with the reality that climate change is occurring. Effective persuasive messages must be created to ensure that irreparable damage to the environment is prevented. This study investigated the cognitive processes that occur when an individual is ex...
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| Format: | Others |
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TopSCHOLAR®
2019
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| Online Access: | https://digitalcommons.wku.edu/theses/3096 https://digitalcommons.wku.edu/cgi/viewcontent.cgi?article=4104&context=theses |