Capturing Evolving Visit Behavior in Clickstream Data
Many online retailers monitor visitor traffic as a measure of their storesâ success. However, summary measures such as the total number of visits per month provide little insight about individual-level shopping behavior. Additionally, behavior may evolve over time, especially in a changing envi...
| Main Authors: | , |
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| Language: | en |
| Published: |
2001
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10150/105085 |