Capturing Evolving Visit Behavior in Clickstream Data
Many online retailers monitor visitor traffic as a measure of their storesâ success. However, summary measures such as the total number of visits per month provide little insight about individual-level shopping behavior. Additionally, behavior may evolve over time, especially in a changing envi...
Main Authors: | , |
---|---|
Language: | en |
Published: |
2001
|
Subjects: | |
Online Access: | http://hdl.handle.net/10150/105085 |