How Much of It is Real? Analysis of Paid Placement in Web Search Engine Results
Most Web search tools integrate sponsored results with results from their internal editorial database in providing results to users. The goal of this research is to get a better idea of how much of the screen real estate displays â realâ editorial results as compared to sponsored results. The ove...
| Main Authors: | , , , , , , |
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| Language: | en |
| Published: |
2005
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10150/105115 |