A study of the impact of on-line game emotion value creation on playersâ switching behavior [in Chinese]

Text in Chinese, with English abstract === With the popularization of broadband network in Taiwan, playing online-games has become one of most popular behavior. In 2003, the Taiwan on-line game market scale is up to NT $ 88.3 hundred million. In 2004 it is NT$ 92.7 hundred million. From the above da...

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Bibliographic Details
Main Authors: Chiu, Guang-Hwa, Chang, Yuh-Shihng
Other Authors: Khoo, C.
Language:en
Published: School of Communication & Information, Nanyang Technological University 2006
Subjects:
Online Access:http://hdl.handle.net/10150/105265