Marketing strategy of public and academic library, Case Study
Not a long time ago, marketing was almost unrecognised and surely marginalised conception for libraries. Nowadays the situation is changing for the better. The libraries tend to slowly change their old passive management strategy for active market behaviour, there is a tendency to â go an extra mil...
| Main Authors: | , |
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| Other Authors: | |
| Language: | en |
| Published: |
2007
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10150/106171 |