The Effects of Political and Social Change on Women's Perfume and Cologne Advertising in the Early 1960s
This study investigates the causal relationship between social and political events and advertising. Focusing on a period of 1962 to 1965, this research studies the effects of the assassination of President John F. Kennedy as well as the Second Wave Feminist Movement on women's perfume and colo...
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| Language: | en |
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The University of Arizona.
2010
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| Online Access: | http://hdl.handle.net/10150/146685 |