The Effects of Political and Social Change on Women's Perfume and Cologne Advertising in the Early 1960s
This study investigates the causal relationship between social and political events and advertising. Focusing on a period of 1962 to 1965, this research studies the effects of the assassination of President John F. Kennedy as well as the Second Wave Feminist Movement on women's perfume and colo...
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ndltd-arizona.edu-oai-arizona.openrepository.com-10150-1466852015-10-23T04:28:00Z The Effects of Political and Social Change on Women's Perfume and Cologne Advertising in the Early 1960s Travis, Alyssa Rose This study investigates the causal relationship between social and political events and advertising. Focusing on a period of 1962 to 1965, this research studies the effects of the assassination of President John F. Kennedy as well as the Second Wave Feminist Movement on women's perfume and cologne advertising conventions. Qualitative research was used to analyze a sample of 800 women's perfume and cologne advertisements across the four year period. It was found that there was a decline in Upper-Class women portrayed in these ads from 1962 to 1965. This may be attributed to the assassination of JFK in November 1963 and the fall of Camelot. There was also an increase in the portrayal of sexualized women throughout the four years, which may be related to an increase in the availability of reliable birth control during the early 1960s. Overall, this study found that advertising conventions appeared to shift as a result of the social and political events of the time. 2010-05 text Electronic Thesis http://hdl.handle.net/10150/146685 en Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author. The University of Arizona. |
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NDLTD |
language |
en |
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NDLTD |
description |
This study investigates the causal relationship between social and political events and advertising. Focusing on a period of 1962 to 1965, this research studies the effects of the assassination of President John F. Kennedy as well as the Second Wave Feminist Movement on women's perfume and cologne advertising conventions. Qualitative research was used to analyze a sample of 800 women's perfume and cologne advertisements across the four year period. It was found that there was a decline in Upper-Class women portrayed in these ads from 1962 to 1965. This may be attributed to the assassination of JFK in November 1963 and the fall of Camelot. There was also an increase in the portrayal of sexualized women throughout the four years, which may be related to an increase in the availability of reliable birth control during the early 1960s. Overall, this study found that advertising conventions appeared to shift as a result of the social and political events of the time. |
author |
Travis, Alyssa Rose |
spellingShingle |
Travis, Alyssa Rose The Effects of Political and Social Change on Women's Perfume and Cologne Advertising in the Early 1960s |
author_facet |
Travis, Alyssa Rose |
author_sort |
Travis, Alyssa Rose |
title |
The Effects of Political and Social Change on Women's Perfume and Cologne Advertising in the Early 1960s |
title_short |
The Effects of Political and Social Change on Women's Perfume and Cologne Advertising in the Early 1960s |
title_full |
The Effects of Political and Social Change on Women's Perfume and Cologne Advertising in the Early 1960s |
title_fullStr |
The Effects of Political and Social Change on Women's Perfume and Cologne Advertising in the Early 1960s |
title_full_unstemmed |
The Effects of Political and Social Change on Women's Perfume and Cologne Advertising in the Early 1960s |
title_sort |
effects of political and social change on women's perfume and cologne advertising in the early 1960s |
publisher |
The University of Arizona. |
publishDate |
2010 |
url |
http://hdl.handle.net/10150/146685 |
work_keys_str_mv |
AT travisalyssarose theeffectsofpoliticalandsocialchangeonwomensperfumeandcologneadvertisingintheearly1960s AT travisalyssarose effectsofpoliticalandsocialchangeonwomensperfumeandcologneadvertisingintheearly1960s |
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1718097079636590592 |