A diagnostic model for testing the memorability of advertisements.
The purpose of this research is to develop and empirically test a conceptual framework for examining the effects of advertising exposure on consumer memory so as to better understand the information processing of advertisements. Patterns and levels of performance on various tests of memory for diffe...
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| Language: | en |
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The University of Arizona.
1991
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| Online Access: | http://hdl.handle.net/10150/185728 |