BEHAVIOR INTENTION - BEHAVIOR INCONSISTENCY: THE INFLUENCE OF SITUATIONAL VARIABLES.
Researchers in marketing have concluded that behavior intentions are not a very good predictor of behavior. It has been suggested that unexpected situations may be causing much of the inconsistency between intentions and behavior. The purpose of this study was to determine the extent to which unexpe...
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| Language: | en |
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The University of Arizona.
1983
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| Online Access: | http://hdl.handle.net/10150/187559 |