MANAGING CREATIVITY FOR PRODUCTIVITY: RATIONALE, DESIGN AND PROGRAMS (INNOVATION, CREATIVE, INVENTION, INNOVATE, CREATION).

This study presents an operational definition of creativity within the contexts of business, school and community. A design for the strategic management of creativity is developed. Suggestions are made for programs to increase effectiveness in the use of creative skills. Creativity has been viewed i...

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Bibliographic Details
Main Author: BOWERS, ROBERT SIDNEY EARL.
Language:en
Published: The University of Arizona. 1986
Subjects:
Online Access:http://hdl.handle.net/10150/188177