A Goal-Striving Model for Consumers' Deliberate Counterfeit-Consumption Behavior
Counterfeit consumption is becoming widespread, developing into a problem of international significance. In an attempt to develop a refined understanding of the motivations and decision-making processes of consumers' deliberate counterfeit-consumption behavior, this empirical study not only int...
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| Language: | en |
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The University of Arizona.
2011
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| Online Access: | http://hdl.handle.net/10150/205418 http://arizona.openrepository.com/arizona/handle/10150/205418 |