An empirical test of the relationship between expectations, language intensity, and gender
Burgoon and colleagues have applied Expectancy Theory to the study of language intensity, arguing that a complex pattern of effects can be explained in terms of the expectations people hold for sources of persuasive communication. It is argued in this paper, however, that because expectations have n...
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| Language: | en_US |
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The University of Arizona.
1992
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| Online Access: | http://hdl.handle.net/10150/278263 |