EFFECTS OF STATUS AND GENDER OF AUTHOR AND SEX OF READER ON EVALUATION OF AUTHOR CREDIBILITY
The purpose of this study was to investigate the relationships among and between three factors that were hypothesized to affect a reader's evaluation of an author of persuasive material as credible or not. The three factors examined were the following: (1) the occupational status of an author;...
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| Language: | en_US |
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The University of Arizona.
1980
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| Online Access: | http://hdl.handle.net/10150/282769 |