Emotion regulation and young children’s consumer behavior

Purpose - This paper aims to explore how children's developing ability to effectively regulate their emotions influences their consumer behavior. Design/methodology/approach - Working with 80 children and one of their parents, this study used direct observations of child behavior in a task wher...

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Bibliographic Details
Main Author: Lapierre, Matthew Allen
Other Authors: University of Arizona. Department of Communication
Language:en
Published: EMERALD GROUP PUBLISHING LTD 2016
Subjects:
Online Access:http://hdl.handle.net/10150/623035
http://arizona.openrepository.com/arizona/handle/10150/623035