Embracing a Fresh Start: How Consumers Engage to Change Their Lives
Consumers consistently pursue new beginnings regarding health, financial wellbeing, and personal growth. Conceptual metaphors like the "fresh start" can be powerful tools for reframing problems and motivating behaviors (Coulter and Zaltman 2000; Lakoff and Johnson 1980; Landau, Keefer and...
| Main Author: | |
|---|---|
| Other Authors: | |
| Language: | en_US |
| Published: |
The University of Arizona.
2016
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10150/623174 http://arizona.openrepository.com/arizona/handle/10150/623174 |