LARGE-SCALE NETWORK ANALYSIS FOR ONLINE SOCIAL BRAND ADVERTISING

LARGE-SCALE NETWORK ANALYSIS FOR ONLINE SOCIAL BRAND ADVERTISING

This paper proposes an audience selection framework for online brand advertising based on user activities on social media platforms. It is one of the first studies to our knowledge that develops and analyzes implicit brand-brand networks for online brand advertising. This paper makes several contrib...

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Bibliographic Details
Main Authors: Zhang, Kunpeng, Bhattacharyya, Siddhartha, Ram, Sudha
Other Authors: Univ Arizona, Eller Coll Management, Dept MIS
Language:en
Published: SOC INFORM MANAGE-MIS RES CENT 2016
Subjects:
Online advertising
brand-brand networks
community detection
audience selection
sentiment analysis
Online Access:http://hdl.handle.net/10150/623353
http://arizona.openrepository.com/arizona/handle/10150/623353

Internet

http://hdl.handle.net/10150/623353
http://arizona.openrepository.com/arizona/handle/10150/623353

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