Sentiment Analysis on Social Media Platforms

Sentiment analysis is emerging as a tool that businesses can use to monitor public opinion about their brand. Social media sites such as Twitter provide rich, varying sources of sentiment data to analyze. If social network users conform to sentiments they are exposed to, then businesses can manipula...

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Bibliographic Details
Main Author: Hu, Jerine
Other Authors: Zhang, Bin
Language:en_US
Published: The University of Arizona. 2017
Online Access:http://hdl.handle.net/10150/625009
http://arizona.openrepository.com/arizona/handle/10150/625009