Essays on Network Effects on Online Reviews

This dissertation studies online reviews and focuses on the network effects on individuals' incentives to contribute to an important form of online word of mouth—online reviews. Provided by either consumers or third-party professionals, online reviews are closely correlated with consumer purcha...

Full description

Bibliographic Details
Main Author: Wang, Yang
Other Authors: Zeng, Dajun Daniel
Language:en_US
Published: The University of Arizona. 2017
Online Access:http://hdl.handle.net/10150/625596
http://arizona.openrepository.com/arizona/handle/10150/625596