Essays on Network Effects on Online Reviews
This dissertation studies online reviews and focuses on the network effects on individuals' incentives to contribute to an important form of online word of mouth—online reviews. Provided by either consumers or third-party professionals, online reviews are closely correlated with consumer purcha...
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Language: | en_US |
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The University of Arizona.
2017
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Online Access: | http://hdl.handle.net/10150/625596 http://arizona.openrepository.com/arizona/handle/10150/625596 |