An Attributional Explanation of Consumers' Responses to Government Regulations and Corporate Social Responsibility, with Implications for Childhood Obesity

An Attributional Explanation of Consumers' Responses to Government Regulations and Corporate Social Responsibility, with Implications for Childhood Obesity

abstract: There have been multiple calls for research on consumers' responses to social issues, regulatory changes, and corporate behavior. Thus, this dissertation proposes and tests a conceptual framework of parents' responses to government regulations and corporate social responsibility...

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Bibliographic Details
Other Authors: Dumitrescu, Claudia State (Author)
Format: Doctoral Thesis
Language:English
Published: 2013
Subjects:
Business
Marketing
attribution theory
corporate social responsibility
food advertising
food marketing
government regulations
Online Access:http://hdl.handle.net/2286/R.I.17911

Internet

http://hdl.handle.net/2286/R.I.17911

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