It's Not All About the Music: Digital Goods, Social Media, and the Pressure of Peers
abstract: Social media offers a powerful platform for the independent digital content producer community to develop, disperse, and maintain their brands. In terms of information systems research, the broad majority of the work has not examined hedonic consumption on Social Media Sites (SMS). The foc...
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| Format: | Doctoral Thesis |
| Language: | English |
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2013
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| Online Access: | http://hdl.handle.net/2286/R.I.18125 |