Consumer Confessions

Consumer Confessions

abstract: When consumers fail in their environmental, dieting, or budgeting goals, they may engage in a consumer confession about their goal-inconsistent behavior. This dissertation seeks to understand how confessions about consumer goal transgressions affect subsequent consumer motivation and behav...

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Bibliographic Details
Other Authors: Mathras, Daniele (Author)
Format: Doctoral Thesis
Language:English
Published: 2015
Subjects:
Marketing
Social psychology
compensatory consumption
confession
forgiveness
goals
religion
self-regulation
Online Access:http://hdl.handle.net/2286/R.I.29761

Internet

http://hdl.handle.net/2286/R.I.29761

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