Designing Messages to Reduce Meat Consumption: A Test of the Extended Parallel Process Model
abstract: The purpose of this study was to examine the utility of the Extended Parallel Process Model (EPPM) in guiding message design for a new health context, reducing meat consumption. The experiment was a posttest only design with a comparison and a control group. Message design was informed by...
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| Format: | Doctoral Thesis |
| Language: | English |
| Published: |
2015
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| Online Access: | http://hdl.handle.net/2286/R.I.34852 |