Co-Created Destination Branding for Creative MICE Tourism: Building Synergies with Cultural Heritage Assets

Co-Created Destination Branding for Creative MICE Tourism: Building Synergies with Cultural Heritage Assets

abstract: This study develops a Creative MICE (Meetings, Incentives, Conventions/conferences and Exhibitions) Tourism Destination Branding Model (CMDBM), and argues for co-creation and synergies between MICE and heritage resources in a popular business destination. MICE tourism can be enhanced throu...

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Bibliographic Details
Other Authors: Kim, Eunhye Grace (Author)
Format: Doctoral Thesis
Language:English
Published: 2019
Subjects:
Social research
Co-creation
Creative Tourism
Cultural Heritage Tourism
Destination Branding
MICE Tourism
Online Access:http://hdl.handle.net/2286/R.I.53924

Internet

http://hdl.handle.net/2286/R.I.53924

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