The marketing of non-profit organisations : a study of the application of marketing techniques and practices in the Scottish arts organisations
Marketing has always been regarded as an important activity in business organisations. The contribution which marketing discipline can make to improve performance in non-profit organisations has received limited attention, and is comparatively an unexplored field of research. This thesis analyses th...
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University of Strathclyde
1982
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.236009 |