An investigation into the international channel relationships of exporting firms and their agents and distributors with particular reference to the UK and West Germany
This research investigates the channel relationships of UK exporting manufacturers and West German agents and distributors. The objective of the research was to explore the behavioural aspects of the intra-channel relationships in the international context, with emphasis on channel conflict, satisfa...
| Main Author: | |
|---|---|
| Published: |
Middlesex University
1990
|
| Subjects: | |
| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.238444 |