The social construction of advertising : a discourse analytic approach to creative advertising development as a feature of marketing communications management
This thesis explores the creative development of advertising through a discourse analytic method. The 'creative development of advertising' refers here to the intra-agency process of developing advertising from client brief through planning, research, creative brief, design and execution....
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University of Strathclyde
1999
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.247100 |