The analysis of consumers' decision-making style dimensions across different product classes
This thesis investigates the usefulness and reliability of consumers' decision-making style dimensions across the Copeland's (1923) convenience, shopping and speciality product classification. In addition, it also explore the relationships of the differences of consumers' age, househo...
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University of Strathclyde
1998
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.248529 |