Virtual globals : marketspace and the internationalisation of small technology-based firms
This study explores the potential impact of the Internet's marketspace on the internationalisation specifics of small technology-based firms (STBFs) in Northrhine-Westphalia, Germany. Utilising a multi-method approach, this study identifies several impacts of using the location-insensitive mark...
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University of Strathclyde
2000
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.248615 |