Analysing the choice of Malaysia as a long-haul tourist destination
The purpose of this study was to investigate how the British tourists move through a decision process in choosing Malaysia as a long-haul holiday destination. The purchase of a long-haul holiday is thought to be complex with high involvement and deliberation as well as being more expensive and bough...
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University of Strathclyde
1992
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.261901 |