Marketing, morality, and the natural environment
This thesis is a study of morality in marketing, focusing specifically on marketing in relation to the natural environment, i.e. green marketing. An interdisciplinary approach is adopted, incorporating a broad range of literature pertaining to issues of morality in marketing. The contribution of thi...
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University of Nottingham
1998
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.267135 |