Electronic communication and manager's media choice : a structural equation modelling from rational and social perspectives

This exploratory study examines the communication media choice of managers. Despite a substantial body of theories on media choice, inadequacies are apparent in the literature particularly in relation to modem communication technologies. A field study approach was adopted to explore some of these in...

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Bibliographic Details
Main Author: Krabuanrat, Tanasak
Published: City University London 2000
Subjects:
658
Online Access:http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.268954