Service innovation : managing the interpretations and learning while innovating
The present research has threefold aims: I/ To, review the existing research on service innovation and to demonstrate the existence and relevance of an innovation model, distinct from the one well identified for the products or processes; 2/ To demonstrate the interest of the multi-stage organisatio...
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University of Newcastle Upon Tyne
2002
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.270769 |