Identifying the cultural tourism product in Malta : marketing and management issues

The Maltese Islands, traditionally renowned for their mild Mediterranean climate and sea, are a mass tourist destination. Recent tourism policy has increasingly aimed at promoting the extensive historical and cultural heritage of the islands as a market diversification tool; resulting in the develop...

Full description

Bibliographic Details
Main Author: Theuma, Nadia
Published: University of Strathclyde 2002
Subjects:
338
Online Access:http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.273401