The struggle for competitive advantage in the airline industry
The aim of this thesis is to examine the way in which civil airlines exploit their resources in order to gain and sustain competitive advantage. This is done within the framework of the resource-basedv iew, rather than using the market basedv iew, thought without of cause presuming to test that para...
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Loughborough University
2002
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.274907 |